November 18, 2019 | 6:20pm
South Dakota’s new anti-meth marketing campaign brand.
Seems to be like they actually ‘methed’ this one up.
South Dakota on Monday launched an almost half-a-million greenback methamphetamine prevention marketing campaign — with a head-scratching slogan. The anti-drug campaign’s web site is OnMeth.com and the emblem is a top level view of the Mount Rushmore State with the phrase: “Meth. We’re on it.”
TV adverts, billboards and posters about South Dakota’s rising epidemic function individuals of all demographics saying, “I’m on meth.”
The state’s Division of Social Companies paid Minneapolis-based advertising and advert company Broadhead Co. almost $449,000 to create the marketing campaign, in response to the Sioux Falls Argus Chief.
The seemingly contradictory motto left some people confused and prompted guffaws from others.
“What was the ad agency smoking when they came up with this campaign?,” requested Twitter consumer @TaraLynnSaid.
One other individual wrote: “I love parody news, but this is actually real! No one involved in this brought up how startlingly bad this is?”
“NO! South Dakota is NOT on meth. They running a poorly thought out ad campaign though!,” @romanknitter tried to make clear.
In a video message saying the marketing campaign, Gov. Kristi Noem defined the tagline’s which means as, “Each one of us, no matter who we are, we’re on the case of meth.”
“This campaign is going to be about solutions and hope and how every single one of us in South Dakota can partner to be on meth,” Noem mentioned.
“We’re protecting our families, we’re protecting our friends from this epidemic that we see and that we’re all going to be taking some responsibility to be battling it.”
The state’s funds contains $1 million for meth therapy companies and greater than $730,000 for school-based meth prevention programming, the Argus Chief reported.