The global Over-the-top Market is estimated to reach USD 332.52 million by 2025 and is anticipated to grow at a CAGR of 16.7% during the forecast period, according to a comprehensive study added by Report Ocean,
The report offers an in-depth analysis of major driving factors, segments, regions & countries and key players in the market. Moreover, the report also outlines the competitive scenarios across different geographies along with key developments which include mergers and acquisitions, new product or services development, R&D activities, thus giving insights to the market players about the major regions gaining traction.
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Growth Factors and Restraints
Rise in OTT demand in the developing regions, increase of SVoD services in emerging markets, expansion in the variety of contents, the surge in the demand of live streaming channels, emergence of new OTT markets, and new developments in OTT technology are the factors that majorly boost the growth of the market. However, lack of data network infrastructure and latency issues are expected to hamper the OTT market growth.
The worldwide Over-the-top market research report provides a deep-dive analysis of the present market situation and future market trends. The analysis provided in the report help the manufacturers, companies, service providers, etc. as a major guiding factor for decision making and analyzing the current and future market situations. The report also analyzes the major players operating in the market.
List of major players operating in the Over-the-top market include:
Amazon Web Services (AWS), Netflix, Hulu, LLC, Google LLC, Apple Inc., Facebook, Telestra, Rakuten Inc., Microsoft Corporation, and Tencent Holdings Ltd. This study includes OTT market trends, analysis, and future estimations to determine the imminent investment pockets.
Based on device type, the smartphones segment dominated the overall OTT market share in 2017 and is expected to remain dominant during the forecast period. This is owing to rising use of smartphones to stream OTT services and growing market for larger screen smartphones in the developing economies. Also, the segment is expected to witness the highest CAGR during the forecast period due to ongoing gradual replacement of TVs with smartphones and mobile app streaming via OTT, which might open doors to innovation in the OTT market.
The subscription revenue model was the highest contributor to the global OTT market in 2017 and is projected to remain dominant during the forecast period as the adoption of smartphones and tablets has increased among the target consumers base for vendors that offer SVOD and VOD services, whereas the availability of high-speed internet and smartphone applications has improved access to SVOD services. However, the advertisement revenue model is expected to witness highest growth due to the rise in popularity of VOD ads.
The video content type segment dominated the overall over-the-top market share in 2017 and is expected to continue this trend during the forecast period, owing to progressive rollout of new technologies, which lead to video consumption. Also, the segment is expected to witness the highest growth rate during the forecast period due to the major shift of consumers toward online video streaming because of ongoing price wars.
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Major highlights of the Table of Contents of the study:
- Market Overview & Summary
- Market Dynamics
- Market Share Analysis
- PORTERS Analysis
- PESTEL Analysis
- Value-chain Analysis
Why purchase this report
- The report would provide an in-depth analysis of the current and future market trends
- Analysis of both global, regional and country lever markets
- Key strategic initiatives are taken by major players operating in the market along with ranking analysis for the key players
- Analysis based on historical information along with the current trends to estimate the future of the market
- Analysis of the impact of constantly changing global market scenarios on the market
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